Selling Art
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Selling art is in itself an art. Whether you are selling your own art or someone else’s art, selling art is an extremely competitive activity that requires patience, dedication and perseverance. Art is subjective and it can be expressed in various forms such as paintings, sculptures, photographs etc. And again, each one of these forms have their own style and each style has its own followers.
The best way for an budding artist to sell art is to first get his paintings entered into an art competition. The more well known and the more prestigious the competition the better the chances for an artist to get a better exposure of his creation. Whether he bags a prize or not, the possibility remains that someone might take a fancy to his painting and purchase it. Once a painting is purchased and displayed in a home, the possibility of it being discussed among friends and acquaintances is ripe. A small step in the right direction which can lead to further possibilities. The more competitions that you compete in, the more your chances of being discovered.
It is immaterial that the exhibit wins a prize or not. All the better if it did. This one small step could get his paintings more exposure and more entry into other competitions. The more the exposure the more the possibilities of making a sale. The process is somewhat linear. One sale leads to another and so on.
Paintings were a form of status symbol and the rich and the elite bought them as such - not only as a beautiful thing to possess, but also as an investment. But the not so rich attended art competitions to see whose paintings or other objects of art were displayed and purchased what they liked. A budding artist has more chances of his art being sold. Once a painting is sold it is commented upon and further sales are possible. The more competitions an artist participates in the better his chances.
Thanks to the Internet, the mushrooming of online art galleries has been a boon to the budding artist. Though his wares cannot be easily displayed in big galleries, online galleries give him ample scope to do so. There are free online galleries and those that levy a small charge. The difference is almost marginal and both are equally good. Some galleries even take care of selling the exhibits on display and collect and give the artist the proceeding of the transaction after deducting a small percentage of the proceeds as service charges. A minor consideration in that the artist can concentrate on his work instead of having to go around hawking his wares.
From the sellers point of view, this is a profitable business. In these days, with interest rates and other financial investments failing like never before, the art market is stable and art has established itself is a sound investment. Establishing an art gallery, either online or offline, is fairly easy and requires little financial investment.
If it so happens that you are not an artist and don’t have the aptitude for being one, there is the off chance that someone well known to you might be one and you could convince him to let you sell them. From just selling your friend’s art you might graduate to the status of a full fledged art dealer.
So sell art. Yours or someone else’s. You might become famous or make someone else famous. If you do, then you could even become rich and buy a few masters for yourself.
Tags: Art
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