Newspapers Make No Money On The Comics Page. Why Do They Do It?
Posted in Art on December 29th, 2007If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!
Ever wonder why newspapers devote an entire non-revenue producing page, every day to a “silly group of pictures” called “cartoons”?
It may not be direct money, but savvy publishers have a better reason for running comics than for money alone.
Newspaper comics create loyalty, and usually while the reader is very young and reads nothing but the comics. Newspaper publishers are not ignorant, and they know loyalty sells papers and circulation sells advertising.
Though journalists are highly trained professionals, cartoonists are the backbone of any paper. They can tell a full page story in a box. They can focus on current events or remain generic, but they are still telling a story.
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